Meet our People

The team behind “New Zealand Story” are passionate Aucklanders who are committed to creating a world class visitor attraction we can all be proud of.

Andrew Wells

Managing director
New Zealand Story Andrew

Brings 20 years hands on tourism industry experience and success, including business launches and exits. Proven track record building new businesses through online marketing and international trade channels. Co-founder New Zealand Trails.

Zac De Silva

Lead advisor
New Zealand Story Zac

Experienced executive with leading Australasian companies like Barkers Menswear, House of Travel and Flight Centre. Led Barkers to win the Best New Zealand Workplace in 2009. Advises and has board roles with several successful New Zealand businesses. Lead advisor to this project since mid 2017.

Mike Mizrahi

Creative director
New Zealand Story Mike

Over 30 years experience specializing in sophisticated high impact productions. Works include the 175th Auckland Anniversary, 2011 Rugby World Cup Opening celebrations, 2017 World Masters Games, World of Wearable Art Awards Show, Tourism New Zealand’s Global Rugby Balls, David Jones seasonal launches and more.

Rewi Spraggon

Cultural advisor, production team
New Zealand Story Jason Rewi

Creative director at the Universal Studios Florida Volcano Bay launch in 2017. Founder of Nga Whaotapu o Tāmaki Makaurau carver’s collective. Owner and operator of Hāngimaster and his own boutique food company. Host of Hāngi Pit Masters on Māori Television.

Jason Smith

Production team
New Zealand Story Jason Smith

Over 20 years experience composing music for television and theatre. Successful works include Music Editor on ABC/Disney’s Legend of the Seeker (an Emmy Award winning show) and STARZ network’s Spartacus. More recently he was part of the successful Pleasuredome show here in Auckland.

Jason Hill

Advisor
New Zealand Story Jason Hill

Over 25 years experience in the New Zealand tourism industry with senior management roles for ATEED, Tourism New Zealand and Christchurch & Canterbury Tourism. Board roles include Cruise NZ, I-Site NZ, Pacific Asia Travel Association and Ngāi Tai Ki Tāmaki Trust.

Graham Wilkinson

Hospitality lead
New Zealand Story Graham

Over 30 years experience in food retail development, including openings in Australia, New Zealand, Singapore, Saudi Arabia, India, the United Kingdom and Italy. Has owned and successfully operated cafes, bars, catering and food manufacturing businesses.

Chihiro Takaoka

Advisor
New Zealand Story Chihiro

Over 20 years experience on the front line of the New Zealand tourism industry. Brings 11 years tour guiding and 12 years airline experience. Now in a leadership and training role with one of New Zealand’s leading tourism companies.