New Zealand Story

An idea whose time has come

The “New Zealand Story”

“New Zealand Story” is the working title for an exciting new tourism attraction planned for Tāmaki Makaurau / Auckland. Our dream is to create an iconic tourism business everyone in Auckland and New Zealand will be proud of.

What is it?

It’s a central Auckland visitor attraction telling stories of Aotearoa New Zealand in a way never been done before. A dining and show experience which combines live performance and cutting edge digital technology with the best New Zealand food and wine.

Our show pulls threads from the stories of all New Zealanders: Māori; Pacific; European and Asian, weaving them into an experience that enlightens, educates and entertains our guests.

Watch our intro video now

Our purpose, why do we exist?

  • To create a successful tourism business New Zealanders can be proud of, something that is bigger than an individual and longer than a lifetime.
  • To entertain, educate, challenge and move people through the telling of our stories.
  • To welcome, host and nourish visitors to Tāmaki Makaurau.
  • To do good for the people who are important to us.

What’s important to us?

To create something real, original and authentic, something to be proud of. To challenge ourselves and others, to be brave and to tell the truth. To bring others on this journey with us. To aspire to excellence in everything we do.

We sum up our Mauri for this journey in one word: Tūturu.

What is our mission for the people important to us?

Our Guests

This is a special night out, a celebration of their New Zealand trip. Our mission is to give our guests one of the most memorable nights of their lives, the best two hours of their entire time in New Zealand.

Our own People

Our mission to our own people is to create a place where they love coming every day, can achieve their own dreams and work with purpose. This will be a place where high performing people thrive, we trust and support each other, but we are there to win and demand performance from every single member of the team.

Our Community

Our mission is to contribute to the community we are a part of. This will be through measurable goals which are just as important as our financial KPIs. This is still in the development phase, early ideas involve working with Auckland based social or youth projects and Mana Whenua.

Our Investors

Without our investors we would not exist, our mission for them is to deliver a high return on investment and make them proud to be the owners of a high performing, socially responsible New Zealand tourism icon.

Our people

We have a team of proud Aucklanders who are committed to bringing this project to life and creating something our city is missing. All with decades of experience and at the top of their games, meet our people here:

Andrew Wells

Zac De Silva

Mike Mizrahi

Rewi Spraggon

Jason Smith

Graham Wilkinson

Chihiro Takaoka

Jason Hill

Contact us

Get in touch to find out more about our venture now.

For serious investors or partners we have copies of our business plan, a full feasibility study undertaken by PWC and our investment offer documents. We would require a face to face (or video call) meeting and acceptance of Non Disclosure and Hold Harmless Terms before any of this information is passed on.

Our goal is to create one of the best tourism businesses New Zealand has ever seen and welcome others on our journey. We’ll be working with the best tourism, performing arts, production and hospitality professionals in the country. If you think you have something to offer we’d love to hear from you.